
SQM - Unified Social Query Management & CRM Hub
An omnichannel CRM routing engine aggregating customer inquiries from Facebook, WhatsApp, Instagram, and web chat into a single prioritized support queue.
An interactive conversational commerce and support bot built on WhatsApp Cloud API, handling product inquiries, real-time parcel tracking, and live agent handoffs.
High-throughput enterprise webhook integration with 99.99% uptime.
Returns instant courier tracking status directly within the WhatsApp chat.
Escalates complex inquiries to human representatives without losing context.
To provide immediate customer support and automate sales conversations, Syntor IT engineered an enterprise WhatsApp Automation Bot. The system connects directly to store inventories, courier tracking APIs, and customer service desks to answer inquiries, send abandoned cart reminders, and route complex requests to live agents.
WhatsApp Cloud API Webhook Engine, Bot NLP Flow Builder, Live Agent Escalation Desk

Interactive multi-angle view of production screens and user workflows



The bot architecture uses stateful dialog managers with fallback NLP matching and instant agent escalation webhooks.
Low-latency webhook processing engine.
Official Meta Graph API messaging infrastructure.
Asynchronous task queues for broadcast message dispatching.
A detailed breakdown of the functional deliverables, architectural constraints, and business automation workflows specified by Apex Commerce & Support.
Customer support representatives spent 70% of their time answering repetitive questions regarding order status.
Manual WhatsApp messaging caused delayed responses and high cart drop-off rates during flash sales.
Meta template approval requirements caused broadcast campaign rejections.
Automated order status inquiries by directly connecting the bot to courier and store APIs.
Engineered automated instant replies that respond to customer inquiries within 1 second 24/7.
Built a template builder that validates message formatting against Meta guidelines before submission.
85% of standard customer inquiries resolved automatically, reducing support overhead and recovering lost carts.
Ensured instant responses with accurate real-time inventory and parcel data.
Preserved complete conversation histories when handing off to human staff.
Built strict template validators adhering to WhatsApp Business policies.
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